Unit 1 - advertising

What ways are you exposed to advertising?
Product placement - products are purposely placed in TV shows/films as a mini advert. Sometimes the characters of the shows/films use these products. Heineken's beer was featured in the James Bond film, Skyfall. It caused controversy though as people didn't think James Bond would drink Heineken. Source below:
https://www.theguardian.com/film/2012/apr/17/bond-taste-for-beer-skyfall

Advertisements for new products/apps on television. And on big sporting events there's an advertising period, for example many new ads appeared during the Super Bowl (A massive event in the American Football calendar)

Content creators on YouTube are sponsored (and now on YouTube you might get ads on a video you watch), often doing collaborations with the certain company and on Instagram big accounts do sponsored posts. Mobile apps/software, some apps remove ads if you buy the 'premium' version, encouraging you to buy. Often these ads will come often and it will irritating, it's the apps way of getting you to purchase it.

Print based advertising, in the past you'd find ads in: newspapers, magazines (depending on the genre of magazine it'll affect what ads you'll get, if you get a football magazine there'll be more football related ads). Print advertising is limited as it's a 'right place, right time' moment, for example if you don't turn a page on a newspaper you may have missed an ad in it.

Billboards/bus stops/vehicles can advertise things as well, you can have those bus stops that flick through ads every few seconds.

Merchandising, for example football teams have sponsors on their shirts, for example Sunderland are sponsored by BETDAQ so each time you buy a Sunderland shirt you're advertising both the football team and the company that is on the front.

Conventions of advertising:
Brand logos McDonalds golden arches are recognized all over the world. Slogans - I'm Lovin It from McDonalds again is very recognizable too. Aim of being striking or memorable, emphasis on image over words, reliance on symbols and stereotypes.

Analysis of advertisements: https://www.slideshare.net/JamesGMedia/analysis-of-poster-video-and-merchandising-advertisement