What ways are you exposed to advertising?
Product placement - products are purposely placed in TV shows/films as a mini advert. Sometimes the characters of the shows/films use these products. Heineken's beer was featured in the James Bond film, Skyfall. It caused controversy though as people didn't think James Bond would drink Heineken. Source below:
https://www.theguardian.com/film/2012/apr/17/bond-taste-for-beer-skyfall
Advertisements for new products/apps on television. And on big sporting events there's an advertising period, for example many new ads appeared during the Super Bowl (A massive event in the American Football calendar)
Content creators on YouTube are sponsored (and now on YouTube you might get ads on a video you watch), often doing collaborations with the certain company and on Instagram big accounts do sponsored posts. Mobile apps/software, some apps remove ads if you buy the 'premium' version, encouraging you to buy. Often these ads will come often and it will irritating, it's the apps way of getting you to purchase it.
Print based advertising, in the past you'd find ads in: newspapers, magazines (depending on the genre of magazine it'll affect what ads you'll get, if you get a football magazine there'll be more football related ads). Print advertising is limited as it's a 'right place, right time' moment, for example if you don't turn a page on a newspaper you may have missed an ad in it.
Billboards/bus stops/vehicles can advertise things as well, you can have those bus stops that flick through ads every few seconds.
Merchandising, for example football teams have sponsors on their shirts, for example Sunderland are sponsored by BETDAQ so each time you buy a Sunderland shirt you're advertising both the football team and the company that is on the front.
Conventions of advertising:
Brand logos McDonalds golden arches are recognized all over the world. Slogans - I'm Lovin It from McDonalds again is very recognizable too. Aim of being striking or memorable, emphasis on image over words, reliance on symbols and stereotypes.
Analysis of advertisements: https://www.slideshare.net/JamesGMedia/analysis-of-poster-video-and-merchandising-advertisement
Wednesday 27 February 2019
Tuesday 26 February 2019
Unit 10, Film Production - post production.
Editing: below is the screenshot of what Premiere Pro looked like for the finished film:
https://www.slideshare.net/JamesGMedia/editing-analysis-135872967
Also in this slide share document is an analysis of what I did while editing this film together.
Production Diary 5th March 2019 - this is the completed production diary, in this I went over the key dates in my production, from when I shot certain scenes and the equipment that I used.
https://www.slideshare.net/JamesGMedia/editing-analysis-135872967
Also in this slide share document is an analysis of what I did while editing this film together.
Production Diary 5th March 2019 - this is the completed production diary, in this I went over the key dates in my production, from when I shot certain scenes and the equipment that I used.
Wednesday 13 February 2019
Hotel Babylon - ethnicity
Hotel Babylon clip
Firstly we see the majority of the Caucasian cast are dressed smartly, in suits etcetera. (Although there is a black character in a suit so this point can't be used as a social class commentary)
We see the immigrants seem to be there illegally, as when the immigration service turn up the workers hurry all the other workers away, implying that they may not be in the country illegally. Almost stereotyping immigrants by saying they didn't come here legally.
The police seem to treat the immigrants like criminals, despite them not committing any violent crime, despite the fact they're there illegally (which is still wrong but the police are going over the top) they don't to be dragged away like they are criminals.
There seems to be a hidden message in this clip. What I believe the show is saying is that we treat immigrants too harshly, like I wrote above we seem to treat illegal immigrants like violent criminals yet companies are happy to exploit them for their cheaper labour, it shows the hypocrisy of the public, we don't like they're here illegally but we're happy to use them for our own benefit. The clip seems to use tense music, implying if they're caught then their life will change (and not in a good way), because most immigrants come to the UK for example to escape a horrible life back home. Lately in real life there's been a lot of immigrants from Syria escaping the civil war that is raging there.
The immigration service seem to have no care for the immigrants, they see trying to find illegals as a game almost.
We're on the immigrants' side in this clip: as the police have been portrayed as the antagonists and the performances from the actors make the police look like emotionless and cynical people. The immigration officer also flaunts his authority by tracking him and his 'goons'.
The shots show/imply that it's a race against of time, the workers are trying to hurry away the illegals before 'it's too late.' Too late meaning before the law gets you.
Firstly we see the majority of the Caucasian cast are dressed smartly, in suits etcetera. (Although there is a black character in a suit so this point can't be used as a social class commentary)
We see the immigrants seem to be there illegally, as when the immigration service turn up the workers hurry all the other workers away, implying that they may not be in the country illegally. Almost stereotyping immigrants by saying they didn't come here legally.
The police seem to treat the immigrants like criminals, despite them not committing any violent crime, despite the fact they're there illegally (which is still wrong but the police are going over the top) they don't to be dragged away like they are criminals.
There seems to be a hidden message in this clip. What I believe the show is saying is that we treat immigrants too harshly, like I wrote above we seem to treat illegal immigrants like violent criminals yet companies are happy to exploit them for their cheaper labour, it shows the hypocrisy of the public, we don't like they're here illegally but we're happy to use them for our own benefit. The clip seems to use tense music, implying if they're caught then their life will change (and not in a good way), because most immigrants come to the UK for example to escape a horrible life back home. Lately in real life there's been a lot of immigrants from Syria escaping the civil war that is raging there.
The immigration service seem to have no care for the immigrants, they see trying to find illegals as a game almost.
We're on the immigrants' side in this clip: as the police have been portrayed as the antagonists and the performances from the actors make the police look like emotionless and cynical people. The immigration officer also flaunts his authority by tracking him and his 'goons'.
The shots show/imply that it's a race against of time, the workers are trying to hurry away the illegals before 'it's too late.' Too late meaning before the law gets you.
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