Client issues a commission brief to potentially interested parties
Media pros research and develop their ideas to respond to the commission. They then pitch their ideas to the client presenting using: rationale, proposal and treatment (you'd use a storyboard to show how the product would work)
Client commissions the idea they feel meets what they're looking for.
Client feedbacks on progress.
Target audience (aims of the commission)
Platform - How to achieve said goal -
Theme
Message
Aim of the product
Additional features/content
Deadline
Budget
Rationale structure
State how the overall product will meet the key features of the commission
Explain how the product will address the needs of the target audience
Explain how the product will address the themes of the commission
Explain how the product will meet the intended aims of the product
State how your creative ideas will produce a successful and effective product
Conclude with convincing justifications for why your proposals should be accepted
(Social grade, psychographics, demographics)
Part 1
Outline who the product is aimed at
Why are you targeting these groups
What is the aim of the product? Why do we need this product
How will this target audience influence your ideas for the product?
Part 2 - primary research
Create a questionnaire, minimum of 6 questions
Look at the exemplar for ideas on the sorts of questions to ask
Ask your target audience to complete your questionnaire
These responses will need to inform your ideas in some way, so make sure your questions are relevant/will help you come up with ideas that can be included in the product.
Before the assessment turn your results into pie charts and paste them onto your notes
Explain how this primary research will affect your ideas (Eg: However, no boys answered this questionnaire possibly suggesting that they need to become more aware. This has influenced decisions that will be made when making the final video to show that self-harming is not only carried out by girls but boys do it too)
Part 3 - secondary research
Existing products, what can you learn from them? How will your work follow 'repetition and difference' (Neale, Genre theory)
Explore further by sourcing at least 2 websites
The sort of information you are looking for - statistics, expert opinion, studies, individual stories etc
Make sure you explain how this research will influence your ideas, eg: this statistic heavily impacted my target audience as the commission needs to not only be fixated on girls but boys also, if not even more as boys are considered as more fearful to speak out about self-harm
Part 4 - understanding the client/commission
Who are they?
What is their key message?
What do they hope to achieve from this product?
Part 5 - ideas generation
Come up with 3 suitable ideas for your product. In the exam you will need to describe a plot synopsis in detail. Eg: one of the exemplar idea is 15 lines long.
Then explain how these 3 ideas will measure against the client's criteria
Then choose one of your ideas to pitch. Justify your choice
Then develop your idea
Justify the developments of your idea
Thursday, 31 January 2019
Wednesday, 30 January 2019
Unit 1 - Downtown Abbey clip analysis
Tracking shot and establishing shot.
Close up
One set of people are wearing work clothes whereas others wear suits/dresses, showing the difference in class with costumes (mise-en-scene)
Non-Diagetic music implies that something negative has happened (in this case a ship has shunk) and people that the characters know have been affected.
Wednesday, 23 January 2019
Unit 1 - Media representations - 23/1/19
Unit 1 – Media Representations. 23/1/19
Will be an onscreen examination, done in the media room under supervised conditions.
The marks for the paper is out of 80.
Will need headphones so you can hear video/audio clips in the exam.
They’ll give us a selection of resources. Eg: clips from TV shows, games, DVD cover, extracts
from newspapers, etcetera.
Theory based exam. Must be prepared to take notes, memorize theoretical concepts, and practice applying them over a range of media texts.
Command words: analyze, compare, evaluate, explain, identify, to what extent.
4 assessment outcomes: A01 – demonstrate knowledge and understanding of media terminology, semiotics, theories, concepts and messages. A02 – apply knowledge and understanding of media concepts, semiotics (signs), theories and formal techniques to constructed representations. A03 – analyze media texts to deconstruct representations and decode messages and evaluate their effectiveness and impact. A04 – make connections between polysemic (more than one) messages underpinning media representations and their related values and effects on wider society.
Representation is the construction of aspect of identity and reality in the media. Audiences make assumptions on these based on the representations they see.
The media chooses how to represent certain things in order to suggest to an audience how they should view them (and in turn how they should respond to them)
(My take on representation) How something/someone is represented (portrayed) in a form of media. Representation is created through people’s opinions/prejudices, for example older people may be prejudice against younger people as we’ve been portrayed to be scary/violent thugs by the media because of a few bad apples.
Reality -> Mediated: Social media -> Representation -> Audience
The areas of representation I may be asked on are: gender, age, social groups, ethnicity and places.
When analyzing media representations, ask yourself:
What is being represented? How is it being represented? What is it suggesting or implying? Who is it speaking to and why? Who produced it? Is it typical or unnatural? How do we
respond to it?
Gender representations: male dominated. Females need a man/a man is always the love interest/savior/kidnapper. Males are supposedly the ‘hero’ whereas a woman is a ‘victim.’ Women have been often subject to sexualisation.
Age: normally older men still get big roles whereas older women probably wouldn’t. Young people are stereotyped to be thugs, violent and out of control. Old people are seen as helpless, unable to look after themselves. Children are perceived as innocent, despite that sometimes not being the case, when a child goes missing it's seen as a bigger deal whereas if a older person goes missing.
Social groups: upper class people are usually perceived to be snobby, distant from reality and they look down on people who are lower than them in terms of class. The upper class are portrayed to be the ones with power in society. Lower classes are often used as sources of amusement and portrayed to be in poverty and are perceived to be lazy people who don't do anything to change their situation.
Ethnicity: stereotypes. If you've experienced something you're going to take it more personally, if you've experienced racism you'll be more affected by any stories about racial abuse. Non-white people will be more stereotyped and have a negative portrayal in the media.
Places: in places there may exist regional stereotypes. With people in the South probably having a prejudiced opinion of people in the North and vice-versa.
Ethnicity: stereotypes. If you've experienced something you're going to take it more personally, if you've experienced racism you'll be more affected by any stories about racial abuse. Non-white people will be more stereotyped and have a negative portrayal in the media.
Places: in places there may exist regional stereotypes. With people in the South probably having a prejudiced opinion of people in the North and vice-versa.
Unit 6 - Completed: analyzing a media campaign: Toy Story 3.
https://www.slideshare.net/JamesGMedia/toy-story-3-media-campaign-analysis
Here is my completed analysis of the media campaign that was used to promote Toy Story 3.
https://www.slideshare.net/JamesGMedia/reviewing-the-success-of-the-media-campaign
Here is an analysis of the commercial and critical success of Toy Story 3.
https://www.slideshare.net/JamesGMedia/cohesion-135056047
Here is a quick analysis of the cohesion (link) between the three different advertising methods.
Here is my completed analysis of the media campaign that was used to promote Toy Story 3.
https://www.slideshare.net/JamesGMedia/reviewing-the-success-of-the-media-campaign
Here is an analysis of the commercial and critical success of Toy Story 3.
https://www.slideshare.net/JamesGMedia/cohesion-135056047
Here is a quick analysis of the cohesion (link) between the three different advertising methods.
Unit 6 - analyzing Deadpool film campaign (practice)
The marketing budget for Deadpool was smaller than the average marketing budget, so Ryan Reynolds worked with Fox to use the internet to his advantage and he marketed the film in ways he felt that Deadpool would. This was quite unique for a single actor to do. Reynolds kept a single Deadpool costume for himself and throughout the campaign he himself appeared in it in the famous costume.
Social media
As the budget for marketing was lower than usual budgets social media would be very important to this advertising of this film. One method that was used was a 'fake' rivalry with Hugh Jackman, who plays fellow Marvel character Wolverine (For years it's been a running joke that they'll never do another film together). They would mock each others posts on social media with one example being when Hugh Jackman tweeted about visiting Beijing, Reynolds hilariously replied with 'pretty sure they're protesters', (a reference to the many protests that China has seen over the years) garnering 26,000 retweets and 122,000 likes which is quite a lot for Twitter even for celebrities.
Snapchat - they created a special lens for Deadpool (you could be a teddy bear that he held) and they also had the character 'twerk' to the music of Diplo.
Instagram - with many movies the Deadpool has its own Instagram page, with the page having 3 million followers, posting pictures ranging from critics reviews, posters that were used to advertise and many photos of Reynolds himself.
Twitter - they also had a Twitter account which done the same as the Instagram account, posting everything Deadpool related. However Twitter is a much better platform because you can interact more with the fans and spread the posts to a wider audience. Also on Twitter, in the lead up to the film release there was an average of 10/20,000 tweets per day about it, but after early screenings that number soared to 90,000 per day. Marc Weinstock who worked with Reynolds to promote film said "There's a lot of debate as to whether or not social media can really open a movie ... and this proves it can."
Social media
As the budget for marketing was lower than usual budgets social media would be very important to this advertising of this film. One method that was used was a 'fake' rivalry with Hugh Jackman, who plays fellow Marvel character Wolverine (For years it's been a running joke that they'll never do another film together). They would mock each others posts on social media with one example being when Hugh Jackman tweeted about visiting Beijing, Reynolds hilariously replied with 'pretty sure they're protesters', (a reference to the many protests that China has seen over the years) garnering 26,000 retweets and 122,000 likes which is quite a lot for Twitter even for celebrities.
Snapchat - they created a special lens for Deadpool (you could be a teddy bear that he held) and they also had the character 'twerk' to the music of Diplo.
Instagram - with many movies the Deadpool has its own Instagram page, with the page having 3 million followers, posting pictures ranging from critics reviews, posters that were used to advertise and many photos of Reynolds himself.
Twitter - they also had a Twitter account which done the same as the Instagram account, posting everything Deadpool related. However Twitter is a much better platform because you can interact more with the fans and spread the posts to a wider audience. Also on Twitter, in the lead up to the film release there was an average of 10/20,000 tweets per day about it, but after early screenings that number soared to 90,000 per day. Marc Weinstock who worked with Reynolds to promote film said "There's a lot of debate as to whether or not social media can really open a movie ... and this proves it can."
Wednesday, 12 December 2018
Unit 10 - The Oddfather - pre-production
Initial Ideas February 26th 2019 - these are my initial ideas, I established what sub-genre of crime film I wanted, I was wondering between: cartel, western and mafia. In the end I chose mafia, and I chose the plot of the film (a gang war)
Script 8th January 2019 - this is my script for my movie, this is what the actors will be physically saying in the film.
Storyboard December 13th 2018 (old, ignore this) - this is a storyboard, which is a summarized comic style presentation on what my script is about!
Film proposal December 18th 2018 - this is what my film will be about, including the characters, logline and overall plot.
Resource List December 18th 2018 - this is a list of everything I need to make my film, this includes props, costumes and everything else. I have included explanations as to why I've used each piece of equipment
Personnel List December 18th 2018 - this is a list of everyone involved in my production, this includes all the cast members and everyone who will help with the technical aspect of creating this film, I need this to establish the roles clearly of everyone else.
Budget planning, health and safety/risk assessment, location scouting, filming permission January 8th 2019 - first is my budget planning, this is where I plan how much I intend to spend on my production. Health and safety assessment assess how much danger I and other crew members could be on a certain set. A location scout is scouting what a certain location contains, whether it be props and scenery. Filming permission is the form which I need to get signed to allow me to film at a certain location.
Copyright Clearance - Paramount, Copyright Clearance - Apple February 14th 2019 - I also have copyright clearance forms which I need to show that I have asked the copyright holders of the music I have used for their permission to use in my film (however it takes a long time to get a response so I might be without a signature)
Storyboard 8th January 2019 - this is my storyboard, this details what my film will be about and the types of shots that will be used to shoot the movie, I've explained why I used each type of shot.
Shooting Schedule 22nd January 2019 - this is my shooting schedule, this is what I use to write down when I want to shoot certain shots and the dates, it also includes the cast members.
Budget Planning 22nd January 2019 - this is my budget planning, I have wrote how much every piece of equipment is and why it costs the amount it does.
Location Scout - my house, Location Scout - College 15th January 2019 - these are my location scouts, I have wrote about each location that I will use.
Risk assessment p1, Risk assessment p2 15th January 2019 - these are the risk assessments, as it says it's about the potential risk that will come about from each location.
Location Release Form - my house, Location Release Form - college, Photos of my locations 17th January 2019 - these are my location release forms, it shows I have permission to film at my desired locations
Contributor Release Form 26th February 2019 - I have been given permission by everyone in my film to use them in it, I needed this to tackle any legal issues that could occur.
Music Reference 12th February 2019 - this is a list on all the music that I used and the timestamp when it was used. It includes the exact source (YouTube video link) that I used for that song.
Minute Meeting 1 10th January 2019 - this is a rundown on our meeting we had not too long before I started filming, we established some new ideas and changed a few as we went along.
Production Diary 5th March 2019 - this is the completed production diary, in this I went over the key dates in my production, from when I shot certain scenes and the equipment that I used.
Script 8th January 2019 - this is my script for my movie, this is what the actors will be physically saying in the film.
Storyboard December 13th 2018 (old, ignore this) - this is a storyboard, which is a summarized comic style presentation on what my script is about!
Film proposal December 18th 2018 - this is what my film will be about, including the characters, logline and overall plot.
Resource List December 18th 2018 - this is a list of everything I need to make my film, this includes props, costumes and everything else. I have included explanations as to why I've used each piece of equipment
Personnel List December 18th 2018 - this is a list of everyone involved in my production, this includes all the cast members and everyone who will help with the technical aspect of creating this film, I need this to establish the roles clearly of everyone else.
Budget planning, health and safety/risk assessment, location scouting, filming permission January 8th 2019 - first is my budget planning, this is where I plan how much I intend to spend on my production. Health and safety assessment assess how much danger I and other crew members could be on a certain set. A location scout is scouting what a certain location contains, whether it be props and scenery. Filming permission is the form which I need to get signed to allow me to film at a certain location.
Copyright Clearance - Paramount, Copyright Clearance - Apple February 14th 2019 - I also have copyright clearance forms which I need to show that I have asked the copyright holders of the music I have used for their permission to use in my film (however it takes a long time to get a response so I might be without a signature)
Storyboard 8th January 2019 - this is my storyboard, this details what my film will be about and the types of shots that will be used to shoot the movie, I've explained why I used each type of shot.
Shooting Schedule 22nd January 2019 - this is my shooting schedule, this is what I use to write down when I want to shoot certain shots and the dates, it also includes the cast members.
Budget Planning 22nd January 2019 - this is my budget planning, I have wrote how much every piece of equipment is and why it costs the amount it does.
Location Scout - my house, Location Scout - College 15th January 2019 - these are my location scouts, I have wrote about each location that I will use.
Risk assessment p1, Risk assessment p2 15th January 2019 - these are the risk assessments, as it says it's about the potential risk that will come about from each location.
Location Release Form - my house, Location Release Form - college, Photos of my locations 17th January 2019 - these are my location release forms, it shows I have permission to film at my desired locations
Contributor Release Form 26th February 2019 - I have been given permission by everyone in my film to use them in it, I needed this to tackle any legal issues that could occur.
Music Reference 12th February 2019 - this is a list on all the music that I used and the timestamp when it was used. It includes the exact source (YouTube video link) that I used for that song.
Minute Meeting 1 10th January 2019 - this is a rundown on our meeting we had not too long before I started filming, we established some new ideas and changed a few as we went along.
Production Diary 5th March 2019 - this is the completed production diary, in this I went over the key dates in my production, from when I shot certain scenes and the equipment that I used.
Completed: Producing magazine layouts - Emma - Learning Aim C
Magazine: front cover
I would like to do a print magazine.
12/12/18 - in the past few weeks I have been working on my magazine cover before I was doing drafts but now I am confident in what I want to make and I have a good idea of what I want to do. Below is what I originally started with:
12/12/18 (continued) - right now I'm working on my cover and intend to have it finished soon, this is what I have after changing my original idea, as you can see I have put a background behind my dominant image. This works because it's a prison lineup and my dominant image is of a gangster/criminal so he'll have gone through this process at least once which gives it historical accuracy.
13/12/18 (above) - today I added the much-needed features that every magazine requires. After I was done with the images I added in the barcode, the month the magazine was made and what issue it was, I also added in the price as that's needed for anything you buy as the consumer will want to know the price so they can make a decision on if they want to buy it.
13/12/18 (below) - below is the final piece of work I did today, I've said this in my past few logs but I am confident I shall have this finished by next week at the most. Because after I have a tough task with making the double page spread, I have double the work and it would be ideal to have as much time as is humanly possible to do it.
How did I manipulate images?
In my front cover I have used two photos: one of Charles 'Lucky' Luciano (who is the dominant image) and a photo of the flag of the USA.
In the photo of Lucky Luciano I used the posterize tool which made the image black and white compared to the original which didn't look that good despite having color. I set the posterize levels to 4, giving it the effect you can see in the image. On the right is the original image, I cropped the left side of the image (where he's looking on his side)
In the photo of the USA flag I didn't use any effects, I just resized the image so it was small enough to fit in-between the black lines I have in the front cover. This image signifies that the magazine is about the American Mob because of the two images I chose
Magazine: double page spread
19/12/18 - today I started my double page spread. I managed to finish it in an hour, however I will admit that it isn't the best or as good as it could've been, I just wanted it to be something that I envisioned, even if it wasn't 100% what I wanted. Below is the draft of what I started with:
(cont) - it was quite bleak as you can see, so I decided to add some photos to make it look more appealing to the audience, I chose photos of various criminals both old and new. These photos are ideal because this is a magazine about crime and criminals are the first thing you think of when you hear that word. Here is the magazine with added photos on:
Finally, I decided that I needed to add some colour onto the background, the white background looked bland and bleak and that is not what I want my magazine to be. Colours can influence someone to keep on reading which to me is a shock as I've always thought that it should be the content inside it that should matter, not a choice of colour, but people have their preferences. Below is my completed double page spread, with added colour and added writing:
How did I manipulate these images?
The only manipulation I did to these is resizing them and moving them to certain parts of the DPS so they overlap on already existing images, I could've cropped the white background of my primary images (the ones of myself) but each time I'd use the quick selection tool it'd always come up saying 'this can't be done because the smart object is inedible. Below isn't my photo but the same thing popped up for me and I'm not sure why it didn't allow me to crop the photo (to the right)
Sources for double page spread photos:
Roy DeMeo photo - https://en.wikipedia.org/wiki/Roy_DeMeo
Pablo Escobar photo - https://en.wikipedia.org/wiki/Pablo_Escobar
Joey Merlino photo - https://deskgram.net/explore/tags/josephmerlino
DPS Plan
I would like to do a print magazine.
12/12/18 - in the past few weeks I have been working on my magazine cover before I was doing drafts but now I am confident in what I want to make and I have a good idea of what I want to do. Below is what I originally started with:
 |
| Original cover |
12/12/18 (continued) - right now I'm working on my cover and intend to have it finished soon, this is what I have after changing my original idea, as you can see I have put a background behind my dominant image. This works because it's a prison lineup and my dominant image is of a gangster/criminal so he'll have gone through this process at least once which gives it historical accuracy.
13/12/18 (below) - below is the final piece of work I did today, I've said this in my past few logs but I am confident I shall have this finished by next week at the most. Because after I have a tough task with making the double page spread, I have double the work and it would be ideal to have as much time as is humanly possible to do it.
In my front cover I have used two photos: one of Charles 'Lucky' Luciano (who is the dominant image) and a photo of the flag of the USA.
In the photo of Lucky Luciano I used the posterize tool which made the image black and white compared to the original which didn't look that good despite having color. I set the posterize levels to 4, giving it the effect you can see in the image. On the right is the original image, I cropped the left side of the image (where he's looking on his side)
In the photo of the USA flag I didn't use any effects, I just resized the image so it was small enough to fit in-between the black lines I have in the front cover. This image signifies that the magazine is about the American Mob because of the two images I chose
Magazine: double page spread
19/12/18 - today I started my double page spread. I managed to finish it in an hour, however I will admit that it isn't the best or as good as it could've been, I just wanted it to be something that I envisioned, even if it wasn't 100% what I wanted. Below is the draft of what I started with:
(cont) - it was quite bleak as you can see, so I decided to add some photos to make it look more appealing to the audience, I chose photos of various criminals both old and new. These photos are ideal because this is a magazine about crime and criminals are the first thing you think of when you hear that word. Here is the magazine with added photos on:
Finally, I decided that I needed to add some colour onto the background, the white background looked bland and bleak and that is not what I want my magazine to be. Colours can influence someone to keep on reading which to me is a shock as I've always thought that it should be the content inside it that should matter, not a choice of colour, but people have their preferences. Below is my completed double page spread, with added colour and added writing:
How did I manipulate these images?
The only manipulation I did to these is resizing them and moving them to certain parts of the DPS so they overlap on already existing images, I could've cropped the white background of my primary images (the ones of myself) but each time I'd use the quick selection tool it'd always come up saying 'this can't be done because the smart object is inedible. Below isn't my photo but the same thing popped up for me and I'm not sure why it didn't allow me to crop the photo (to the right)
Sources for double page spread photos:
Roy DeMeo photo - https://en.wikipedia.org/wiki/Roy_DeMeo
Pablo Escobar photo - https://en.wikipedia.org/wiki/Pablo_Escobar
Joey Merlino photo - https://deskgram.net/explore/tags/josephmerlino
DPS Plan
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